Social Impact & Responsibility

A business that makes nothing but money is a poor business. Businesses have changed when the public came to expect and require different behavior. Some predicted that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses’ environmental practices.


Therefor the common monetary donation is not enough anymore, since it is the easiest way, and Living up to our commitments to the society is part of business ethics, therefore, building a special model that fits our business and customers, based upon our experience, could create an environmental wave that can change the world, by choosing our stakeholders, key partners and customers, To be part of recreating the concept of beauty.

Our Practices as a Social Responsibility

  • As Pharmacists

    • We have trained more than 3000 pharmacists in community pharmacies in Jordan how to spread health awareness through pharmacies, to their patients, how to give reliable medical advice and when they should refer them to physicians. Educate them about their social responsibility as pharmacists to help people choose the right otc and to be honest with their advice through customer care management. Including skin care and beauty advice.

  • Events

    • We hold a monthly event for our customers in our shop to educate them about health issues: nutrition, pregnancy, skin products, well being, using antibiotics, otc, anemia, .. etc. and our customers spread what they have learned to their families and neighbors.

  • Innovation

    • Host and present workshops for pharmacy students at University of Jordan to How to market their innovative ideas to manufacturing companies.

      We collaborate with schools and community colleges and local committees in educating women about health issues including skin care.

  • Collaboration

    • We collaborate with Jordan pharmacist association (NGO) in training pharmacists about skin care and customer care.